My partner and I took the stance that Matchmaker needed to be three things to be successful: frictionless, easy, and shareable.

Using Spotify's famously impressive content-to-user algorithm, we're taking the songs hottest in our users' listening rotations and matching them with a book that fits their vibe while generating highly sharable graphics. touch-screen kiosks are used to even bring the experience to people who don't yet use Spotify.