Advertising
Here's some of my best ad work.
Click on any image to learn more.
Chess.com -
Play literally Anyone
Chess.com's first ever foray into serious ad spend was placed on my shoulders alone.
See how I engaged young men (14–29) seeking something new to be doing.
Spotify Audiobooks -
Spotify Matchmaker
Spotify Audiobooks is struggling to gain traction. To counter, we emulate Spotify Wrapped's formula, and used it to make a highly sharable emotional read of a person's listening habits which assigns them a free audiobook.
Crocs -
Poetry Tiles Campaign
Jibbitz (yes, that's what they're called) are made to express to the world who the wearer is as a person, but pics can be vague. We're arming society with the words to let their friends, family, and haters know how they feel because that's what clothes should do.
Crayola -
Crayolatones
Everyone misses their childhood. Crayolatones aims to bring the colors that made them the person they are today with the subtlety of a houseplant.
Crocs -
Wear What Makes you
(Second separate campaign) Crocs are returning to the mainstream as the shoe worn by those confident in who they are. Why not give consumers the customization tools to show who that person is?
Dasani Water -
Dasani XL
75% of Americans are chronically dehydrated. To curb Dasani's hurting reputation, we're positing a solution that would make anyone happy--less money, more water.
Miscellaneous one-offs
Most of the time, these involve me sitting on a couch eating something when I suddenly realize I have a funny idea. Others are from internship apps.